Few days ago I had the chance to attend the “MAC Cosmetics” presentation of the A/W13 trends. I have to confess I always respected the brand, so I really looked forward to this event. MAC confirmed her title as one of the most recognised brand universally. MAC’s make-up artists suggested an alternative make-up style which embraces the specifities of the feminine face. Consequently, we tend to tone the eyebrows, small lips red cheeks etc. This winter MAC recommends that women embrace themselves: It’s not all about using cosmetics to change the way we look. MAC suggests dark colors for the eyes and lips while in the face we can use a light shine or a little bit of colour in order to highlight our skin color. A more radical opinion I heard was to leave behind our mascara and our concealer. I didn’t use concealer anyway but mascara was one of my favorites before I leave the house. Instead of concealer and mascara, MAC suggests a light-color eye shadow which shall be applied around the eye with circular movements. Instead of mascara we can tone our eyelashes with an eye pencil applied around the eye (something like the “smokey eyes” effect). Parallel to the presentation we could see all these instructions applied live to four models. After the presentation we could discuss with the make-up artists and ask them anything we wanted.
Many thanks to MAC and sweet Elia for this great presentation!